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Portfolio

Vice President for Marketing candidate

Sotoza, Christine I.

Vision

I envision MISAns to become more aware of what MISA is and hopes to be. I hope MISAns will uphold the values of MISA not only in their stay in Ateneo, but also in their professional lives.

Platforms

To achieve the vision of making MISAns more aware of MISA's values and ensuring they uphold them beyond their time at Ateneo, I propose implementing the following strategies for the Marketing Cluster:

Collaboration, Empowerment, and Inclusivity

  1. Promote more agency among Officers, SRMs, and BETA members

    1. Make primers, toolkits, trackers, and post-activity reports more editable, so that Officers and SRMs can learn the processes better in the cluster and the organization, as well as suggest improvements

  2. Guide officers and SRMs to add to and organize partner databases

  3. Include pronouns in email signatures

  4. Continue the initiative of being open to voluntary consultations

Bridging Gaps and Breaking Down Barriers

  1. Changes in how meetings and updates are done

    1. Avoiding silo-ed sub-clusters (CorRel, OrgRel, and AlRel) by having joint onboardings

    2. Holding monthly online meetings with the entire cluster

    3. The meeting will have this agenda: Kamustahan, Updates, and Suggestions

    4. Having asynchronous updates (“On Wednesdays, We Update!”)

  2. Enhance the process for coordinating partner/sponsor details with relevant clusters

    1. Have formal documentation for this with the help of ASGs and make it available to all officers in the org or to the whole org)

  3. Have a pool of people who can do partnership responsibilities

    1. Have a point system for every like/share/participation in a partner’s event so they can get incentives

Make MISA & MKT AMazing

  1. Establish branding in Emails: "Yours in advancing IT management for social impact"

  2. Actively communicate the importance of the Marketing cluster in the future GA and cluster workshops to increase member sign-ups and engagements

  3. Aim to get 90,000 pesos worth of cash sponsorships and x-deals

By implementing these strategies, we can ensure that MISAns under the marketing cluster not only understand the values of MISA, which are professionalism, servant leadership, and excellence, but also actively embody them in their personal and professional lives, contributing to the organization's long-term impact and legacy beyond their time at Ateneo.